ROI Calculator

What are missed enquiries
costing your business?

Enter your business details below. The calculator uses verified UK research to estimate the revenue you're losing every month from website visitors who leave without enquiring.

Select your business type

£

The average you charge per job, appointment, or project.

Rough estimate — check Google Analytics or Search Console if unsure.

The % of visitors who enquire. Typical range: 0.5%–3%. Most small business sites sit around 1–2%.

Not sure? Leave at 1.5%. A well-optimised service site might reach 3%. An older or unmarketed site may be closer to 0.5%.

Your estimated monthly impact

0
Enquiries lost
per month
£0
Revenue lost
per month
£0
Estimated
annual loss
KnocklyHQ costs £50/month. Based on these numbers, capturing just 1 lead per month covers the cost — with every additional lead as pure recovered revenue.

How this is calculated

Enquiry rate from website visitors 3% (industry average for service businesses)
Missed first contact rate 47% — TelePA, 142 UK businesses
Visitors lost after no response 80% — combining Rinkel 2025 (1 in 5 won't call back) and MIT / HBR (35–50% go to first responder)
These are estimates based on industry data, not guarantees.

Ready to stop losing these leads?

KnocklyHQ installs a lead capture widget on your website that catches every enquiry and emails you instantly. From £50/month. Most clients live within 24 hours.